Blanka, The modern way to build a beauty brand

Blanka is on a mission to make launching a skincare brand incredibly simple. Their platform already offered a strong product and value proposition—but there was an opportunity to better align the website with their conversion goals. The existing site had grown over time and needed a more focused user journey that would make it easier for potential customers to understand the offering, build trust quickly, and take action.

We started with a light brand refresh—elevating the visual identity to feel more confident and cohesive while keeping the core brand approachable. From there, we redesigned the website from the ground up with conversion at the center. We streamlined the navigation, clarified key messaging, and designed a smoother user journey that helps visitors understand the value Blanka offers within the first few seconds. The new site is clean, modern, and built to move users from interest to sign-up with less friction.

• Clearer messaging, stronger engagement. Visitors now understand Blanka’s value proposition faster, leading to longer session times and more meaningful interactions.
• Improved conversion flow. The redesigned user journey reduces friction and helps guide users toward sign-up with greater intent.
• A site built to scale. The new design not only looks better—it supports growth, marketing, and product expansion with ease.