Otherhalf builds exceptional storefronts and the brands behind them. We combine senior talent and efficient process to deliver work that's considered, cohesive, and built to convert. In an era more noisy than ever, trust is built or lost in just 0.05 seconds. Great design is how you earn it.
As a trusted Shopify Plus Partner, we build storefronts that convert from day one.
Choose Between:
Redesign an existing site
Build from scratch
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CRO
A well-built storefront wins on its own. Testing is how we find out how much more it can do.
Choose Between:
Refine what we built
Rebuild, one test at a time
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Branding
A brand identity crafted for online performance, not just a pretty deck.
Choose Between:
Digital-first refresh
Full brand overhaul
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Scope: Websites
As a trusted Shopify Plus Partner, we build storefronts that convert from day one.
Choose Between:
Redesign an existing site
What’s Included:
Analytics deep dive
Custom UX/UI design
Conversion copywriting
CRO strategy
Ecom merchandising
Art direction
Shopify migration
Shopify theme development
App integrations
QA & launch support
Projects We’re Proud Of:
Work With Us
Build from scratch
What’s Included:
Custom UX/UI design
Conversion copywriting
CRO strategy
Ecom merchandising
Art direction
Shopify theme development
App integrations
QA & launch support
Projects We’re Proud Of:
Work With Us
Scope: CRO
A well-built storefront wins on its own. Testing is how we find out how much more it can do.
Choose Between:
Refine what we built
What’s Included:
A/B testing roadmap
Monthly test cycles
Heatmap & session analysis
Brand-led CRO
Conversion copywriting
Custom design & dev execution
Quarterly strategy
Work With Us
Rebuild, one test at a time
What’s Included:
A/B testing in batches
Custom UX/UI design
Conversion copywriting
CRO strategy
Ecom merchandising
Art direction
Shopify development
App integrations
QA & launch Support
A battled tested new site
Work With Us
Scope: Branding
A brand identity crafted for online performance, not just a pretty deck.
Choose Between:
Digital-first refresh
What’s Included:
Logo refinement
Elevated font pairings
Color palette expansion
Art direction
Improved iconography
Digital styleguide
Projects We’re Proud Of:
Work With Us
Full brand overhaul
What’s Included:
Brand strategy
Voice and tone
Logo design
Visual identity
Iconography
Art direction
Website hero mockup
Brand book
Projects We’re Proud Of:
Work With Us
“Working with Otherhalf was nothing short of incredible. Their design and development team took our vision and elevated it into a high-performing, stunning website that truly matches our brand. The process was seamless, collaborative, and they exceeded every expectation.”
“Working with Otherhalf was nothing short of incredible. Their team took our vision and elevated it into a high-performing, stunning website that truly matches our brand. The process was seamless, collaborative, and they exceeded every expectation.”
“Otherhalf was able to marry together the design and ecommerce strategy beautifully. I came to them with a lot of ideas, and they were able to bring it to life, and then some – our new website ended up becoming better than I could have ever imagined.”
“Otherhalf was able to marry together the design and ecommerce strategy beautifully. I came to them with a lot of ideas, and they were able to bring it to life, and then some – our new website ended up becoming better than I could have ever imagined.”
Michelle Razavi
Founder & CEO of Elavi
Hear the founders share their Otherhalf experience.
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“The Otherhalf team is sharp, responsive, and incredibly efficient. They went the extra mile to connect us with the right software to make sure everything ran seamlessly. This isn’t a one-off relationship – they’ve become a trusted partner for all of our future projects.”
“The Otherhalf team is sharp, responsive, and incredibly efficient. They went the extra mile to connect us with the right software to make sure everything ran seamlessly. This isn’t a one-off relationship – they’ve become a trusted partner for all of our future projects.”
Sandra Bendraou
Founder of BISH
Hear the founder share their Otherhalf experience.
PLAY VIDEO
As a Shopify Plus Partner, we have direct platform access, a dedicated Partner Manager, and faster execution on even the most complex builds.
Unnecessary calls that should have been a Slack message
Growth approach
Scalable Systems
Built for sustained growth
Campaign-Based Thinking
Focused on short-term pushes
Our Approach Sets Us Apart
Team structure
Cost model
Expertise model
Communication style
Growth approach
Traditional / Big Agency
Senior, Hands-on Team
Direct access to senior talent
Multi-Layered Teams
Lengthy internal handoffs and approvals
Lean Cost Structure
Efficient and built to scale
High Overhead
Costs tied to large infrastructure
Integrated Commerce Expertise
Brand and build aligned
Siloed Departments
Teams working separately
Agile With Structured Execution
Fast, clear, accountable
Meeting-Heavy Workflows
Unnecessary calls that should have been a Slack message
Scalable Systems
Built for sustained growth
Campaign-Based Thinking
Focused on short-term pushes
Meet your Otherhalves, a senior team with roots at Shopify, Sharma Brands, Pointer, and ehouse, bringing proven hands-on experience working with leading ecommerce brands.
Jaz Fenton
Co-founder &
Head of Design
Jamil Bhuya
Co-founder &
Head of Growth
Amber Warren
Principal Designer
Donna Velasco
Senior Designer
Marina Stasulevich
Senior Designer
Samantha Brown
Senior Designer
Miso
Chief Eating Officer
Momo
Crumb Specialist
Giddy
Director of Zoomies
Jaz Fenton
Jaz began her career at Shopify and has spent over a decade designing in ecommerce. As both a designer and former merchant, she brings a rare blend of platform expertise and founder empathy, knowing firsthand what it takes to create a memorable brand.
Jaz began her career at Shopify
and has spent over a decade
designing in ecommerce. As both a
designer and former merchant, she
brings a rare blend of platform
expertise and founder empathy,
knowing firsthand what it takes to
create a memorable brand.
After growing her own brand Yellow Beauty into retailers like Anthropologie and Urban Outfiters, she returned to design, leading Shopify builds for brands like Everlane, The Skinny Confidential, Halfdays, and Salud.
She’s usually booking her next trip while still on one. She finds joy in a good fantasy novel, beautiful interiors, and being in nature – and never skips a morning walk with Jamil.
Sunrise
Sunset
Window
Aisle
Breakfast
Dinner
Routine
Spontaneous
Jamil Bhuya
With over a decade of experience building and scaling his own brands, Jamil brings a founder’s mindset to growth. He drives sales and partnerships, helping ambitious ecommerce brands find the right path to scale.
Before Otherhalf, Jamil founded and exited Burgers n’ Fries Forever (BFF) as a multi-million dollar chain and co-founded Yellow Beauty, growing it from a $1,000 investment into a brand with major retail partnerships.
Jamil takes his restaurant research as seriously as booking his next travel destination. A natural host and born explorer, he's happiest around a table with friends or on a new adventure with Jaz.
Fine Dining
Fast Food
Long Walk
Short Drive
Video Call
IRL Chat
Nintendo
Playstation
Amber Warren
With 15 years of design experience, seven focused on ecommerce, Amber pairs strategic thinking with playful precision. She brings energy and intention to every digital experience, with a genuine love for the small details.
Her work includes brands like Cha Cha Matcha, Juneshine, Corkcicle, Rare Beauty, and POV Beauty, with a focus on strategic Shopify experiences built to convert.
A maker at heart, she’s often crafting or drawing on her iPad. She finds inspiration in coffee shops, good books, and travel, staying creatively curious in and out of work.
Morning Bird
Night Owl
Coffee
Tea
Sweet
Salty
Mountains
Beach
Donna Velasco
With seven years of experience spanning both agency and in-house, Donna brings a user-first approach to design, balancing aesthetics with function to create experiences that are as intuitive as they are visually compelling.
She has worked with a range of clients, from fintech brands like Mogo to environmentally forward organizations like the Centre for Climate Change Management, across both print and digital, with a hands-on practice that extends to illustration.
Donna gets her best ideas somewhere between a long run and a distant timezone. She travels whenever she can, and rarely needs much convincing to go further.
Morning Bird
Night Owl
Coffee
Tea
Sweet
Salty
Cats
Dogs
Marina Stasulevich
Marina is a multidisciplinary, brand designer with over eight years of experience. Her work spans a wide range of industries, bringing creativity, consistency, and scalable design systems to growing brands.
Marina’s worked on an array of projects across small-to-mid sized brands, her favourite work includes Yellow Beauty and Burgers n’ Fries Forever, alongside other Toronto-based businesses like Soul Chocolate and Tom&Sawyer.
Now based in Lisbon, she spends her free time exploring with her dog Momo, hopping between cities and coffee shops, and building her vinyl collection.
Morning Bird
Night Owl
Voice Note
Long Text
Analog
Digital
Scully
Mulder
Samantha Brown
Sam is a senior web and ecommerce designer who thinks strategically and designs with empathy. She takes a technical approach to her work, grounding every decision in strong UX and practical execution.
Over the years, Sam has worked with brands like DUDE Wipes, Lemme, WWF, snif, and more. She's driven by a belief that great digital experiences should be both beautiful and effective.
Away from the screen, Sam is a potter, hockey player, and explorer with a soft spot for animals. She brings the same curiosity and hands-on energy to her hobbies as she does to her work.
Dark Mode
Light Mode
Leisure
Adventure
Sweet
Salty
Podcast
Playlist
You got your brand this far. We’ll do the Otherhalf.
