Phoenix, Canada’s top online men’s health clinic

Results coming soon 👀

The challenge

Phoenix was ready to evolve into the next chapter of its growth as Canada’s leading online men’s health clinic. The brand had strong traction and credibility but needed a refined identity and website that reflected its maturity. The goal was to elevate the experience – building trust, simplifying access to care, and positioning Phoenix as the modern standard in men’s health.

The solution

We evolved the Phoenix brand with a new logo, design system, and website that embody quiet strength and confidence. The refreshed logo builds on their existing mark, refining it for clarity, balance, and longevity. Elevated typography, warm photography, and intentional use of space create a calm, intelligent visual presence that feels trustworthy and timeless. The redesigned website extends this direction online, with improved flows, educational content, and conversion-focused design that make men’s health simple to understand and easy to take action on.

The impact

An evolved identity that balances heritage with refined simplicity
A cohesive design system that strengthens trust and consistency across touchpoints
An elevated digital experience that simplifies access to care and reinforces Phoenix’s position as Canada’s top online men’s health clinic

See it in action phoenix.ca See it in action phoenix.ca

What we did

Branding
Logo Design
UX Strategy
CRO Optimization
Copywriting
High-Fidelity Design

Tech stack

Figma
Illustrator
Photoshop

See it in action phoenix.ca See it in action phoenix.ca

After a couple of unsuccessful rebrand attempts, we found Otherhalf, and they immediately got it. They created a brand that thoughtfully balances healthcare credibility with lifestyle appeal, pushing us forward while respectfully preserving the strongest parts of what we already had in a smarter, more modern way.

Kevin Bache, Co-founder of Phoenix