Bummer, Feel good inactive wear

The challenge

Bummer is known for its bold designs, premium comfort, and vibrant personality. However, their website needed to better reflect the brand’s energy while offering a seamless and intuitive shopping experience. The goal was to enhance usability, optimize conversions, and create a digital space that fully embodies Bummer’s identity.

The solution

We reimagined Bummer’s website with a refined structure, improved navigation, and a visually compelling design. The updated interface balances bold aesthetics with functionality, ensuring a frictionless customer journey. By optimizing product pages, streamlining the checkout process, and enhancing mobile responsiveness, we created a more engaging and efficient shopping experience.

The impact

  • Stronger Brand Expression: A website that captures Bummer’s vibrant identity with a clean, modern design
  • Enhanced User Experience: Intuitive navigation and a seamless shopping flow for improved engagement
  • Optimized for Conversions: Refined product presentation and a simplified checkout process to drive sales

What we did

  • UX Strategy
  • CRO Optimization
  • Copywriting
  • High-Fidelity Design

Tech stack

Figma
Shopify

Next

ECom North