Halfday, A new era of iced tea

The challenge

Halfday came to us with bold new branding and an even bolder vision: make gut-friendly iced tea as fun as the stuff you grew up drinking. Their website needed a refresh to match—it needed more energy, better storytelling, and a smoother path to order.

The solution

We brewed up a site that feels as crisp as their tea. Playful yet polished, with an intuitive shopping experience, punchy messaging, and just the right amount of nostalgia. The result? A site that not only looks great but sells better, too.

The impact

  • Increased conversions with a clearer, faster way to shop their iced teas online and IRL
  • Stronger brand presence with a cohesive look and feel with their new brand identity
  • Engaging storytelling that brings the Halfday vibe to life
See it in action drinkhalfday.com See it in action drinkhalfday.com

What we did

  • UX Strategy
  • CRO Optimization
  • Copywriting
  • High-Fidelity Design
  • Full Stack Development
  • Quality Assurance Testing
  • Post-Launch Support

Tech stack

Figma
Shopify
Klaviyo
Postscript
AccessiBe

See it in action drinkhalfday.com See it in action drinkhalfday.com
After
Before

I’ve never had a website project go as smoothly as this–having Otherhalf as our partner gave us the confidence that we could tackle any timeline. Our new and improved website is beautiful! 🤩 🚀

Jess Bieber, Director of Ecommerce at Halfday

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