Big Ass Luxuries, America’s largest luxury candle

Results coming soon 👀

The challenge

Big Ass Luxuries was ready to evolve. As the brand grew beyond its bold name, it needed a refined identity and digital presence that could scale with confidence. The challenge was to balance their unapologetic spirit with a sophisticated aesthetic—something that felt fresh, grounded, and unmistakably Big Ass.

The solution

We led a full brand refresh and website redesign built on clarity, scale, and ease. The new identity uses a minimal palette, modern typography, and intentional photography to create a system that feels elevated and adaptable. The redesigned site brings this to life through refined flows, intuitive navigation, and clear storytelling that build trust and drive conversion. Every touchpoint feels effortless, credible, and distinctly Big Ass.

The impact

A refreshed identity that elevates Big Ass Luxuries into a modern, confident lifestyle brand
A flexible design system built to evolve with the brand’s growth
A sleek, high-performing website that merges sophistication with character

See it in action bigassluxuries.com See it in action bigassluxuries.com

What we did

Brand Refresh
UX Strategy
CRO Optimization
Copywriting
High-Fidelity Design
Full Stack Development
Quality Assurance Testing
Post-Launch Support

Tech stack

Figma
Shopify Plus
Klaviyo
Rebuy
Gorgias
Stay AI

See it in action bigassluxuries.com See it in action bigassluxuries.com

Working with Otherhalf was nothing short of incredible. Their design and development team took our vision and elevated it into a stunning, high-performing website that truly matches our brand. The process was seamless, collaborative, and exceeded every expectation.

Trent & Chloe Mervine, Founders of Big Ass Luxuries