project overview

Big Ass Luxuries

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(1 Happy Client)

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  • Brief

    Big Ass Luxuries was ready to evolve. As the brand grew beyond its bold name, it needed a refined identity and digital presence that could scale with confidence. The challenge was to balance their unapologetic spirit with a sophisticated aesthetic.

  • Approach

    We led a full brand refresh and website redesign built on clarity, scale, and ease. The redesigned site brings this to life through refined flows, intuitive navigation, and clear storytelling that build trust and drive conversion. Every touchpoint feels effortless, credible, and distinctly Big Ass.

  • Scope

    • Brand Refresh
    • Creative Direction
    • Ecom UX/UI Design
    • CRO Optimization
    • Conversion Copywriting
    • Ecom Merchandising
    • Site Architecture
    • Shopify Development
    • Quality Assurance Testing
    • Post-Launch Support
90 DAYS POST LAUNCH:
↑7%

Conversion
Rate

↑18%

Total
Orders

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9
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“Otherhalf’s design and dev team took our vision and elevated it into a stunning, high-performing website that truly matches our brand. The process was seamless, collaborative, and exceeded every expectation.”

Trent & Chloe Mervine
Founders of Big Ass Luxuries

Naturally, website designs evolve over time.

View the original project we handed off.

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