project overview

Hollow Socks

Hollow Socks
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(1 Happy Client)

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  • Brief

    Hollow Socks already had brand equity, but the visual system needed a sharpened edge and a website that could carry its full assortment with clarity, filterable by category, fit, and use case, without losing what made it feel Hollow.

  • Approach

    Updated colors, typography, and an expanded iconography system brought a more elevated, systemized feel to Hollow's visual identity. The new Shopify storefront features intuitive filtering, flexible product templates built to handle single items and bundles alike, and a slide cart designed to keep shoppers moving from discovery to checkout.

  • Scope

    • Brand Refresh
    • Ecom UX/UI Design
    • CRO Optimization
    • Creative Direction
    • Ecom Merchandising
    • Conversion Copywriting
just launched:
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Hollow Socks
Hollow Socks
Hollow Socks
Hollow Socks
Hollow Socks
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