Good Bacteria – Otherhalf Studio

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Our clients average a 10% conversion lift in the first 30 days. For 8-figure brands, that’s 6 figures in new monthly revenue.

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project overview

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(1 Happy Client)

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Brief

Good Bacteria launched in September 2025 with a genuinely differentiated product – the first rotating synbiotic – and gained real traction fast. But their conversion rate had room to grow, and with paid traffic scaling up, every point of conversion has real revenue behind it. This wasn't a rebrand. The brand was strong. What needed work was the site's ability to convert first-time visitors who weren't yet sold on the science.
Approach

We started with a full – analytics, heatmaps, session recordings – to understand where visitors were losing confidence before we touched a single design decision. From there, we focused on the highest-leverage areas: a homepage redesign prioritizing the hero and early scroll, and a PDP overhaul targeting the buy box and the first quarter of the page where most drop-off was happening. Every decision was oriented around making the product's value, and the case for subscription, faster to understand and easier to act on.
Scope
- Ecom UX/UI Design
- Conversion Copywriting
- CRO Optimization

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Featured Images

Hero Before

Hero After

Project Good Bacteria

“Otherhalf has the magic.
They quickly understood both
the science and the vision
behind what we're building,
dove deep into the category,
and created a stronger
customer experience that
delivered a significant lift in
PDP conversion.”

Anabel González

Founder/CEO of Good Bacteria

Naturally, website designs evolve over time.

View the original project we handed off.

Mobile

Desktop

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PDP BEFORE

PDP After

“Few teams can execute for
conversion while preserving
the art of brand, but Otherhalf
does both exceptionally well.
They're sharp partners and a
pleasure to build alongside.”

Anabel González

Founder/CEO of Good Bacteria

homepage intro BEFORE

homepage intro after

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