project overview

liquid

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  • Brief

    Liquid+ had a highly innovative gut health product and a website that wasn't keeping up. The existing experience lacked the sophistication to build trust or communicate the product's value clearly enough to convert first-time visitors.

  • Approach

    We redesigned their site with a focus on clarity, credibility, and conversion. Streamlined navigation, stronger CTAs, and optimized page flows guide visitors seamlessly from discovery to checkout, while user-generated content and reviews reinforce brand trust throughout.

  • Scope

    • Ecom UX/UI Design
    • CRO Optimization
    • Conversion Copywriting
    • Ecom Merchandising
    • Shopify Development
    • Quality Assurance Testing
    • Post-Launch Support
30 Days Post Launch:
↑9%

Conversion
Rate

↑14%

Average

Order Value

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Hero Before
Hero After
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“A big thanks to Otherhalf for bringing our 
new storefront to life. Delivering a beautiful experience that performs is no easy feat.”

Alan Lin
Founder of Liquid+

Naturally, website designs evolve over time.

View the original project we handed off.

Mobile
Desktop
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animation
Value Props BEFORE
Value Props after
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