project overview

Phoenix Health

CaseStudy Overview 4c4bf2b7 5ba2 40a8 9e9c d3d5b765fe76
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(1 Happy Client)

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  • Brief

    Phoenix is Canada's first digital health clinic for men, offering doctor-prescribed treatments for ED, hair loss, weight loss, and more. As the brand matured, they needed an identity and website that matched their credibility and ambition, one that felt as trustworthy as a clinic and as seamless as the experience they promise.

  • Approach

    A refreshed identity brought new confidence to the brand, with updated logo, type, colour, icons, and image direction that balance clinical authority with approachability. The new website reflects that shift, pairing clear conversion flows with content that builds trust at every step.

  • Scope

    • Rebrand
    • Creative Direction
    • Art Direction
    • Ecom UX/UI Design
    • CRO Optimization
    • Conversion Copywriting
    • Site Architecture
30 DAYS POST LAUNCH:
↑5%

checkout
conversion
rate

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“After a couple of
unsuccessful rebrand
attempts, we found
Otherhalf, and they
immediately got it. They
thoughtfully balanced
credibility with appeal,
pushing us forward while
respectfully preserving the
strongest parts of what we
already had in a smarter,
more modern way.”

Kevin Bache
Founder/Co-CEO of Phoenix Health Inc.

Naturally, website designs evolve over time.

View the original project we handed off.

Mobile
Desktop
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