project overview

Phoenix Health

CaseStudy Overview 4c4bf2b7 5ba2 40a8 9e9c d3d5b765fe76
Project star review image new
(1 Happy Client)

Read Review

  • Brief

    Phoenix is Canada's first digital health clinic for men, offering doctor-prescribed treatments for ED, hair loss, weight loss, and more. As the brand matured, they needed an identity and website that matched their credibility and ambition, one that felt as trustworthy as a clinic and as seamless as the experience they promise.

  • Approach

    A refreshed identity brought new confidence to the brand, with updated logo, type, colour, icons, and image direction that balance clinical authority with approachability. The new website reflects that shift, pairing clear conversion flows with content that builds trust at every step.

  • Scope

    • Rebrand
    • Creative Direction
    • Art Direction
    • Ecom UX/UI Design
    • CRO Optimization
    • Conversion Copywriting
    • Site Architecture
30 DAYS POST LAUNCH:
↑5%

checkout
conversion
rate

icon 1
3
icon 2
5
icon 3
3
icon 4
6
view project overview
Featured Images 100ee6f6 2ecd 48b1 8522 db5c03e612b1
3 1
Hero Before
Hero After
5 f717bcac e48c 49ee 89ac 46d1c1c15b19

“After a couple of
unsuccessful rebrand
attempts, we found
Otherhalf, and they
immediately got it. They
thoughtfully balanced
credibility with appeal,
pushing us forward while
respectfully preserving the
strongest parts of what we
already had in a smarter,
more modern way.”

Kevin Bache
Founder/Co-CEO of Phoenix Health Inc.

Naturally, website designs evolve over time.

View the original project we handed off.

Mobile
Desktop
Featured Images 100ee6f6 2ecd 48b1 8522 db5c03e612b1
5 1
Treatment Before
Treatment After
6
Featured Images 100ee6f6 2ecd 48b1 8522 db5c03e612b1
7 1
Footer Before
Footer After
8

Powered by the tools and partners we trust

figma logo
Adobe idhhzet8se 0 1
figma logo
Adobe idhhzet8se 0 1
figma logo
Adobe idhhzet8se 0 1

Featured Projects

View All
Property 1 Default

Cherrypick

  • Visual Identity Refresh
  • Brand Refresh
  • Ecom UX/UI Design
  • Art Direction
View Project
Featured RipVan

Rip Van

  • Ecom UX/UI Design
  • Art Direction
  • Creative Direction
  • Conversion Copywriting
View Project
Rectangle 4529 4 1

Liquid+

  • Conversion Copywriting
  • Ecom UX/UI Design
  • Shopify Development
  • Site Architecture
View Project
Featured GoodBacteria

Good Bacteria

  • Ecom UX/UI Design
  • Conversion Copywriting
  • Ecom Merchandising
  • CRO Optimization
View Project
Rectangle 4529 1

Big Ass Luxuries

  • Visual Identity Refresh
  • Ecom Merchandising
  • Ecom UX/UI Design
  • Shopify Development
View Project

Phoenix

  • Art Direction
  • Creative Direction
  • Rebrand
  • Conversion Copywriting
View Project
Rectangle 4529 1 5c53be85 5682 4ae8 86df 50e9d18b8c19

Halfday

  • Site Architecture
  • Conversion Copywriting
  • Ecom UX/UI Design
  • Shopify Development
View Project
Rectangle 4529 2

Kiyoko

  • Visual Identity Refresh
  • Ecom Merchandising
  • Ecom UX/UI Design
  • Shopify Development
View Project