project overview

Halfday

CaseStudy Overview
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(1 Happy Client)

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  • Brief

    Halfday came to us with bold new branding and an even bolder vision: make gut-friendly iced tea as fun as the stuff you grew up drinking. Their website needed a refresh to match – it needed more energy, better storytelling, and a smoother path to order.

  • Approach

    We brewed up a site that feels as crisp as their tea. Playful yet polished, with an intuitive shopping experience, punchy messaging, and just the right amount of nostalgia. The result? A site that not only looks great but sells better, too.


  • Scope

    • Ecom UX/UI Design
    • CRO Optimization
    • Ecom Merchandising
    • Conversion Copywriting
    • Shopify Development
    • Quality Assurance Testing
    • Post-Launch Support
30 Days Post Launch:
↑4.5x

Conversion
Rate

↓11%

Bounce Rate

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Hero Before
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Hero After
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“I’ve never had a website project go as smoothly as this, having Otherhalf as our partner gave us the confidence that we could tackle our timeline. Our new website is beautiful!”

Jess Bieber
Director of Ecommerce at Halfday

Naturally, website designs evolve over time.

View the original project we handed off.

Mobile
Desktop
halfday Featured Images 9
halfday animation
pdp BEFORE
pdp AFTER
halfday Featured Images 9
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Footer BEFORE
Footer AFTER

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