liquid

We started with a full site audit to map what was working and what was costing them conversion: above-the-fold clarity, proof placement, and product merchandising were the biggest opportunities. From there, we rebuilt the site from the ground up: custom Figma designs across every page template, a visual refresh to elevate the brand's premium feel, and a full custom Shopify theme built for flexibility. The new site leads with story and trust, merchandises the product range more clearly, and gives the Cherrypick team a modular system they can update and scale without relying on a developer for every change.