project overview

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Overview RipVan
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(1 Happy Client)

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  • Brief

    Rip Van had just undergone a full rebrand – new identity, new energy, a growing lineup of low-sugar, high-fiber snacks in over 15,000+ retail doors. Their site needed to catch up. The existing experience didn't reflect the refreshed brand or clearly communicate what makes Rip Van different in a crowded better-for-you snack market.

  • Approach

    We built a full custom Shopify experience from the ground up – one that leads with the product's taste and character before it earns the nutritional credibility. The design balances warmth and playfulness with clear, conversion-focused architecture: mega menus organized by product line, a PDP system built to communicate both flavor and function, and a homepage that earns trust without feeling clinical. Every page was designed to make the case for Rip Van without overselling it.

  • Scope

    • Ecom UX/UI Design
    • Conversion Copywriting
    • Ecom Merchandising
    • Shopify Development
    • Site Architecture
    • CRO Optimization
    • Quality Assurance Testing
    • Post-Launch Support
just launched:
Results coming soon
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“Fast turnaround, no compromise on craft, and the numbers are already moving – Otherhalf nailed it. The new brand finally has a home that does it justice, and the process couldn't have been smoother.”

Santiago Fabiani
VP of Growth at Rip Van

Naturally, website designs evolve over time.

View the original project we handed off.

Mobile
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